Turbocart eCommerce

Problem

When people shop online, speed of delivery is of major concern. When surveyed, online shoppers revealed they expect same or next day delivery to mean the same as fast delivery. How can we design an experience for a service that aims to make this a reality?

My Role

I led the product design team of four that worked on this project. I was responsible for setting up the design system, conducting user and market research and articulating product vision, as well as coordinating with engineering and management.

Goal

Design on-demand shopping experiences across web and mobile platforms for
      • Shopper experience
      • Merchant experience
      • Delivery Rider Experience
      • Administrative dashboards and internal systems

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User Research

Research methods:
     Quantitative methods: Survey with 46 respondents
     Qualitative methods: Design Usability Testing

Wireframes & Early Iterations

Shopper Experience

Referral & Wallet system

Merchant Experience

Dashboards